Please use this identifier to cite or link to this item: http://dspace.uhemisferios.edu.ec:8080/xmlui/handle/123456789/982
Title: Online recommendation systems in the Spanish Audiovisual market: comparative analysis between Atresmedia, Movistar+ and Netflix
Other Titles: Los sistemas de recomendación online en el mercado audiovisual español: análisis comparativo entre Atresmedia, Movistar +, y Netflix
Authors: Herrero-Subías, Mónica
Medina-Laverón, Mercedes
Urgellés-Molina, Alicia María
Keywords: Audiences
Recommendations
Algorithms
Audiovisual Market
Engagement
Audiencia
Recomendaciones
Algoritmos
Mercado audiovisual
Issue Date: 18-Nov-2018
Publisher: UCJC BUSINESS AND SOCIETY REVIEW | FOURTH QUARTER 2018
Abstract: The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent according to their business model and their main activity.
Description: El objetivo principal de este artículo es estudiar el valor que diferentes servicios audiovisuales online conceden a los sistemas de recomendaciones. Analizamos tres servicios que operan actualmente en España: Atresmedia, Movistar + y Netflix. Se propone un conjunto de criterios para comparar las recomendaciones presentes en cada plataforma y el uso que las empresas hacen de ellas. Los resultados muestran que los servicios audiovisuales han implementado las recomendaciones en diferente medida de acuerdo con su modelo de negocio y su actividad principal.
URI: http://dspace.uhemisferios.edu.ec:8080/xmlui/handle/123456789/982
ISSN: 2659-3270
Appears in Collections:Artículos en revistas SCOPUS o ISI

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