THE INTERNATIONAL ONLINE MEDIA AGENDA. NEW MEDIA, OLD AGENDA
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Date
2014
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Publisher
Livros LabCom
Abstract
The media agenda effects have been leading the dominant paradigms since the beginning of the communication research. Nowadays, around a paradigm which seeks to integrate different schools and theories (Rosengren, 1993), the communication researchers assume both the active role of the audience, when interpreting the messages produced by media, and their powerful effects, but limited.
For last ten years, the ability of mainstream online media to engage new audiences has been making possible the emergence of research projects focused on the study of the online media agenda (Greer and Mensing, 2006; Quandt, 2008; Van der Wurff et al., 2008). Relaying on concepts such as immediacy or mass distribution, these new media are con gured as one of the basic elements on the analysis of the media agenda and its powerful effects on the public agenda.
In this context, we are able to wonder about the con guration of this online media agenda. Could we assure that online journalism applies the same criteria on the selection and hierarchization process of the news? Could we verify changes on the news production process of the online media? These issues are fundamental when we want to know the social effects of the communication that result from the collective impact of the media. This impact is de ned by Maxwell McCombs (2012) as the process of civic osmosis.
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Keywords
International Online , Media Agenda, New Media, Old Agenda.
Citation
Odriozola-Chéné, Javier (2014), THE INTERNATIONAL ONLINE MEDIA AGENDA. NEW MEDIA, OLD AGENDA, Livros LabCom 2014, pp. 79-104