Browsing by Author "Herrero-Subías, Mónica"

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    Online recommendation systems in the Spanish Audiovisual market: comparative analysis between Atresmedia, Movistar+ and Netflix
    (UCJC BUSINESS AND SOCIETY REVIEW | FOURTH QUARTER 2018, 2018-11-18) Herrero-Subías, Mónica; Medina-Laverón, Mercedes; Urgellés-Molina, Alicia María
    The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent according to their business model and their main activity.