Online recommendation systems in the Spanish Audiovisual market: comparative analysis between Atresmedia, Movistar+ and Netflix
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Date
2018-11-18
Journal Title
Journal ISSN
Volume Title
Publisher
UCJC BUSINESS AND SOCIETY REVIEW | FOURTH QUARTER 2018
Abstract
The main purpose of this article is to study the value that different online audiovisual services
give to the recommendation systems. We analyze three services currently operating in Spain:
Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations
present in each platform and the use that companies make of them. The results show that
the audiovisual services have implemented the recommendations to a different extent according
to their business model and their main activity.
Description
El objetivo principal de este artículo es estudiar el valor que diferentes servicios audiovisuales
online conceden a los sistemas de recomendaciones. Analizamos tres servicios que operan
actualmente en España: Atresmedia, Movistar + y Netflix. Se propone un conjunto de criterios
para comparar las recomendaciones presentes en cada plataforma y el uso que las empresas
hacen de ellas. Los resultados muestran que los servicios audiovisuales han implementado las
recomendaciones en diferente medida de acuerdo con su modelo de negocio y su actividad
principal.
Keywords
Audiences, Recommendations, Algorithms, Audiovisual Market, Engagement, Audiencia, Recomendaciones, Algoritmos, Mercado audiovisual