Online recommendation systems in the Spanish Audiovisual market: comparative analysis between Atresmedia, Movistar+ and Netflix

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dc.contributor.authorHerrero-Subías, Mónica
dc.contributor.authorMedina-Laverón, Mercedes
dc.contributor.authorUrgellés-Molina, Alicia María
dc.date.accessioned2019-12-02T16:48:10Z
dc.date.available2019-12-02T16:48:10Z
dc.date.issued2018-11-18
dc.descriptionEl objetivo principal de este artículo es estudiar el valor que diferentes servicios audiovisuales online conceden a los sistemas de recomendaciones. Analizamos tres servicios que operan actualmente en España: Atresmedia, Movistar + y Netflix. Se propone un conjunto de criterios para comparar las recomendaciones presentes en cada plataforma y el uso que las empresas hacen de ellas. Los resultados muestran que los servicios audiovisuales han implementado las recomendaciones en diferente medida de acuerdo con su modelo de negocio y su actividad principal.en_US
dc.description.abstractThe main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent according to their business model and their main activity.en_US
dc.identifier.issn2659-3270
dc.identifier.urihttp://dspace.uhemisferios.edu.ec:8080/xmlui/handle/123456789/982
dc.language.isoenen_US
dc.publisherUCJC BUSINESS AND SOCIETY REVIEW | FOURTH QUARTER 2018en_US
dc.subjectAudiencesen_US
dc.subjectRecommendationsen_US
dc.subjectAlgorithmsen_US
dc.subjectAudiovisual Marketen_US
dc.subjectEngagementen_US
dc.subjectAudienciaen_US
dc.subjectRecomendacionesen_US
dc.subjectAlgoritmosen_US
dc.subjectMercado audiovisualen_US
dc.titleOnline recommendation systems in the Spanish Audiovisual market: comparative analysis between Atresmedia, Movistar+ and Netflixen_US
dc.title.alternativeLos sistemas de recomendación online en el mercado audiovisual español: análisis comparativo entre Atresmedia, Movistar +, y Netflixen_US
dc.typeArticleen_US
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